Anastasia
UX/UI
PRODUCT DESIGNER
PRODUCT DESIGNER
Fedorova
website
website
app
service
UI-library
process
- Hand-out design files to front-end developer
- Structured storytelling increased conversion from demo requests
- Created foundation for investor and sales presentations
- Delivered system that can be reused across related HR products and sub-brands
Jumse — AI-driven HRTech product
Jumse is SaaS-product in a competitive HR-tech market.
The goal was to rethink the positioning and visual language of the platform, build a clean and structured product website, and help the sales team convert decision-makers faster.
The goal was to rethink the positioning and visual language of the platform, build a clean and structured product website, and help the sales team convert decision-makers faster.
- Developed new UI structure for the website, based on customer journeys and sales flows
- Created fresh minimalist identity, highlighting trust, clarity and AI-focus
- Built scalable modular design system in Figma, including adaptive logic
- Prepared text structure (UX copy) and storytelling for key blocks
- Integrated visual metaphors to show AI logic and data flow (robots, dashboards, CV flow)
Figma, Adobe Photoshop
HR / SaaS / Enterprise
project name
result
link
client / sector
tools
goal / problem
design decision
showreel
desktop ui
adaptive ui
wireframes
selected works
- Audited the current app version and business requirements
- Conducted UX analysis to identify user pain points, friction areas, and navigation barriers
- Created an improvement roadmap focused on:
— functionality consolidation
— new interface architecture
- Rebuilt the structure of key sections: balance, transfers, payments, cards, and profile
- Simplified onboarding flows (sign-in, registration, password reset)
- Implemented support for key use cases:
— group payments
— Apple Wallet integration
— live bank chat without full login
— QR payments
— investment and cashback features
- Applied clean UI approach following Material Design guidelines
- Worked with and improved existing frames, added new components, resolved UX flaws and improved logic
- The app became faster, easier, and more transparent to use
- The team received a flexible, modular UI with clear navigation
- The interface now supports the growth of new banking products
- Achieved a strong balance between business goals and user needs
Evoca Touch — Mobile Banking Redesign
A full redesign of a mobile banking app in a highly competitive market. The goal was to create a modern, intuitive, and user-centric interface, improve functionality, fix UX issues, and integrate key services such as in-app chat, QR payments, cashback, and investment tools.
Figma, Material Design Guidelines
NDA / internal use only
Banking / Mobile App (iOS & Android)
project name
result
link
client / sector
tools
goal / problem
design decision
UI-kit
selected works
user-flow example
redesign examples
link
client / sector
tools
goal / problem
design decision
UI-kit
MVP iterations
interface examples
result
project name
Zentiva-Sopharma (pharmaceutical company)
Figma, Material Design Guidelines
Zentiva-Sopharma needed a mobile solution for medical representatives to access product materials on the go. The previous website was slow, had a complex structure, and didn’t support saving content for offline use. The goal was to deliver a scalable MVP with real-world usage in mind — fast, clear, and field-ready.
Woman's Health
— web service and mobile app
— web service and mobile app
Woman's Health — web service and mobile app
selected works
- MVP ready for launch in just 2 weeks
- Full-featured product released within 1 month
- Clear structure with logical user flows
- Fast access to relevant content before visits
- Supports notes, favorites, and self-training in one app
- Optimized for both junior and senior field reps
- Audited the old website: what worked, what didn’t
- Created a roadmap for migrating and simplifying content
- Rebuilt the architecture using a fixed bento-style home screen
- Designed key sections:
– Drug cards with PDF, video, and “Favorites” support
– “Visit Scenarios” section (instead of “Sales Techniques”)
– Quick-access tools: Favorites and Notes
– Training hub for onboarding new reps
– News and congress updates
- Reworked both top and bottom navigation
- Added full-text search by keywords, brands, and indications
UX & Strategy
• User research (interviews, personas, JTBD)
• Customer journey mapping, user flows, information architecture
• Wireframing and prototyping (low/mid/high fidelity)
• A/B testing, usability testing, analytics-based iteration
• UX writing fundamentals & microcopy for UI
UI & Design Systems
• UI kits, design tokens, component libraries (atomic design principles)
• Responsive, mobile-first & accessibility-compliant interfaces (WCAG)
• Cross-platform UI for web and native apps — including Android application design
• Design systems creation & maintenance (GEL, DLS-2, custom systems)
• User research (interviews, personas, JTBD)
• Customer journey mapping, user flows, information architecture
• Wireframing and prototyping (low/mid/high fidelity)
• A/B testing, usability testing, analytics-based iteration
• UX writing fundamentals & microcopy for UI
UI & Design Systems
• UI kits, design tokens, component libraries (atomic design principles)
• Responsive, mobile-first & accessibility-compliant interfaces (WCAG)
• Cross-platform UI for web and native apps — including Android application design
• Design systems creation & maintenance (GEL, DLS-2, custom systems)
TOOLS
- Adobe Creative Suite: Photoshop, Illustrator, AfterEffects
- Notion
- Figma
- Zero-code: Tilda, Wordpress, Webflow, Shopify
- Google Analytics, Contentsquare (Hotjar)
SKILLS
EDUCATION
- BAU, Universitat de Vic de Catalunya (2023) - Web design, User interface design, associate of Arts
- National Research University Higher School of Economics (2019) - Marketing, master degree
- Moscow Institute of Technology (2017) - Business Administration, bachelor degree
- Moscow State Linguistic University (2015) - Psychology, bachelor degree
about
Hello!
I'm Anastasia, an UX/UI designer with marketing and product management experience. I’m passionate about developing projects that are both beautiful and functional. I'm looking for a place where I can use my skills to make a difference, particularly in the field of product and digital design.
I'm Anastasia, an UX/UI designer with marketing and product management experience. I’m passionate about developing projects that are both beautiful and functional. I'm looking for a place where I can use my skills to make a difference, particularly in the field of product and digital design.
